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Case

Nissan Motor Co. Ltd.--2002(Portuguese version)

By Yoshino, Michael Y. / Egawa, Masako

Carlos Ghosn, a former executive vice president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail how he went about successfully energizing and mobilizing the demoralized employees after a decade of failed efforts. Having successfully transformed itself, the company faces a series of major challenges in the global marketplace.

Collection: HBSP (USA)

Ref: HBS-325P05

Format: PDF

Number of pages: 26

Publication Date: Oct 15, 2002

Language: Portuguese Portugal

Review date: Feb 14, 2006

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Description

Year: 2002

Geographic Setting: Japan

Industry Setting: Automotive industry

Nissan Motor Co. Ltd.--2002(Portuguese version)

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Nissan Motor Co. Ltd.--2002(Portuguese version)

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