Nivea (B)

By Lakhani, Karim R. / Fuller, Johann / Bilgram, Volker / Friar, Greta

This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success of the product informed thinking by leaders in R&D for the future.

Collection: HBSP (USA)

Ref: HBS-614043-E

Format: PDF

Number of pages: 3

Publication Date: Jan 31, 2014

Language: English, Spanish

Review date: Jan 12, 2017

Description

Industry Setting: Cosmetics; Retail trade

Nivea (B)

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Nivea (B)

Description

Nivea (B)

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