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Case

Office Depot E-Business (Abridged)

By Venkataraman, S. / Bodily, Samuel E. / Cross, Tom / Chatterjee, Sayan

This case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.

Collection: Darden University of Virginia (USA)

Ref: DARDEN-BP-0524-E

Format: PDF

Number of pages: 11

Publication Date: Jan 21, 2009

Language: English

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Industry Setting: Technology

Office Depot E-Business (Abridged)

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Office Depot E-Business (Abridged)

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Office Depot E-Business (Abridged)

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