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    Olapic on Amazon.com's Cloud (French Version)

    Sieber, Sandra ; Zamora, Javier ; Sek, Tomasz ; Goetschi, Beat

    • Reference: SI-182-FR

    • Year: 2011

    • Number of pages: 21

    • Publication Date: Mar 13, 2012

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    On the morning of April 21, 2011, Alex Dantart, CTO of Olapic, was about to run the final testing of his New York-based IT start-up company's new service, uPhoto. The launch date of this innovative photo crowdsourcing service commissioned by Olapic's first corporate client, the newspaper the New York Daily News (NYDN), was slated for the end of April. Although it seemed that the Internet connection was working, Dantart was puzzled when he realized that he could not access any of Olapic's servers running on Amazon's cloud services.

    Learning Objective

    Risk and crisis management. Outsourcing vs. in-house IT capabilities.

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    Keywords

    Amazon Crisis management Information technology New Technologies Product development Risk Technological change Uncertainty