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    On the Ropes: Knock Out! Panties

    Fairchild, Gregory B. ; Race, Natalie ; Joyce, Mallory

    • Reference: DARDEN-ENT-0187-E

    • Number of pages: 10

    • Publication Date: Jan 9, 2012

    • Fecha de edición: Mar 13, 2012

    • Source: Darden University of Virginia (USA)

    • Type of Document: Case

    • Industry Setting: Manufacturing

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    Description

    This case traces the thought process and decisions Knock out! Panties founder Angela Newnam must make in establishing her company.

    Keywords

    and selling high-performance panties. Manufacturing Marketing