Oriflame S.A. (A)

A direct-selling cosmetics company involved in emerging markets exhibits significant foreign exchange risk exposure and profitability swings in the wake of the 2008 financial crisis. Students must review the company's use of derivative instruments and other hedging techniques to establish whether it pursues the right FX risk mitigation strategy.
Collection: HBSP (USA)
Ref: HBS-111050-E
Format: PDF
Number of pages: 26
Publication Date: Nov 9, 2010
Language: English
Review date: Oct 5, 2011

Description

A direct-selling cosmetics company involved in emerging markets exhibits significant foreign exchange risk exposure and profitability swings in the wake of the 2008 financial crisis. Students must review the company's use of derivative instruments and other hedging techniques to establish whether it pursues the right FX risk mitigation strategy.
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Year: 2010
Geographic Setting: Russia;United Kingdom
Industry Setting: Cosmetics

Oriflame S.A. (A)

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"Oriflame S.A. (A)"