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OXXO's Turf War Against Extra (B)

Sandino, Tatiana ; Perez Cavazos, Gerardo ; Lobb, Annelena

Reference: HBS-117022-E
Number of pages: 9
Geographic Setting: Geographic Setting:Mexico
Publication Date: Mar 15, 2017
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Industry Setting:Retail trade

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Description

In 2006, Mexican convenience store chain OXXO faced a threat from a formidable competitor, the rival convenience chain Extra. OXXO had embarked on an initiative to fortify its corporate culture and operating system, but the threat of Extra raised the ques

Keywords

Competitive Strategy Growth strategy Organizational culture Organizational design Organizational structure Strategy