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Case

Parrot: Navigating the Nascent Drone Industry

By McDonald, Rory / Billaud, Emilie / Dessain, Vincent

In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to

Collection: HBSP (USA)

Ref: HBS-619085-E

Format: PDF

Number of pages: 23

Publication Date: Jul 22, 2019

Language: English

Review date: Sep 23, 2024

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Description

Year: 2018

Geographic Setting: France

Industry Setting: Film and video industry; Retail and consumer goods; Video game industry

Parrot: Navigating the Nascent Drone Industry

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Parrot: Navigating the Nascent Drone Industry

What material is included in this case:

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Parrot: Navigating the Nascent Drone Industry

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