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PepsiCo India: Performance with Purpose

Kanter, Rosabeth Moss ; Khurana, Rakesh ; Lal, Rajiv ; Kindred, Natalie

Reference: HBS-512041-E
Year: 2006
Number of pages: 14
Geographic Setting: India
Publication Date: Dec 1, 2011
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Food

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Description

To maximize their effectiveness, color cases should be printed in color. In 2010, PepsiCo India's management is working to translate PepsiCo's new mission, "Performance with Purpose," into practice in the India market. The mission calls for continued financial performance and market leadership, as well as greater emphasis on healthy products, natural resource management, and employee empowerment. PepsiCo India and other regional PepsiCo business units have significant discretion over how to implement Performance with Purpose in their local markets. PepsiCo India has made progress under the mission but continues to be challenged by the inherent tension between short-term financial performance and long-term investments in socially responsible initiatives.

Keywords

Consumer marketing Corporate image Marketing Organizational change Social responsibility Strategy