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Pied Piper and Autonomous Vehicles

Freeman, R. Edward ; Parmar, Bidhan L. ; Mead, Jenny ; Puhl, Nicole ; Mahajan, Bhaskar ; Boes, Sean

Business Ethics and Corporate Social Responsibility

Reference: DARDEN-E-0413-E
Number of pages: 10
Publication Date: Aug 8, 2017
Fecha de edición: Sep 26, 2018
Source: Darden University of Virginia (USA)
Type of Document: Case

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Description

Pied Piper’s first driverless car had been in an accident and had killed a 26-year-old jogger. Pied Piper felt a deep sadness for the victim’s family, and was disappointed and alarmed because the company had optimistically thought driverless cars would eventually lead to total elimination of driving fatalities. The company needed to decide if the car’s algorithm was responsible for this death and, if so, what the plan of action should be.

Keywords

accident responsibility Competition driverless cars