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    Pierre Frankel in Moscow (A): Unfreezing Change

    Kanter, Rosabeth Moss ; Bird, Matthew

    • Reference: HBS-312070-E

    • Year: Event Year Start:2003

    • Number of pages: 11

    • Geographic Setting: Geographic Setting:Europe;Russia

    • Publication Date: Feb 12, 2011

    • Fecha de edición: Apr 23, 2012

    • Source: HBSP (USA)

    • Type of Document: Case

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    Description

    A young and upcoming French executive in a global technology company is sent to Moscow as deputy managing director to turn around the Russia subsidiary. He must report to the subsidiary's managing director (a large reason for the organization's underperfo

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    Keywords

    Adverse selection Change management Cross-cultural business etiquette Cross-functional management Cultural adaptation Economics Innovation internation International staffing policies IT management Leadership development Organizational change Restructuring