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Case

Presscut (A)

By Vázquez-Dodero F. / Badia, Marc

Strategic Management Decision Analysis Entrepreneurship

After five years' hard work, the managers of a clipping agency (press and TV reports) are considering a strategic alliance that could end in a merger.

Collection: IESE (España)

Ref: ASN-29-E

Format: PDF

Number of pages: 12

Publication Date: May 11, 2003

Language: English, Spanish, Portuguese Portugal

Review date: Sep 1, 2006

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Description

After five years' hard work, the managers of a clipping agency (press and TV reports) are considering a strategic alliance that could end in a merger.

Year: 2002

Geographic Setting: Spain

Presscut (A)

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Presscut (A)

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Presscut (A)

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