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Supplementary Case

Pro-Mahe (B)

By Nueno, Pedro

Entrepreneurship

El caso B se sitúa en mayo de 1998, los resultados obtenidos durante el año 1997 no han sido los esperados. Para reducir costes decidieron comercializar un solo modelo de pantalón y ahora esperan obtener ingresos para autofinanciar su publicidad.

Collection: IESE (España)

Ref: E-19

Format: PDF

Number of pages: 1

Publication Date: May 1, 1998

Language: Spanish

Review date: May 1, 1998

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Description

Year: 1988

Geographic Setting: España

Pro-Mahe (B)

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Pro-Mahe (B)

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Pro-Mahe (B)

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