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Case

Procter & Gamble Brazil (A): 2 1/2 Turnarounds

By Kanter, Rosabeth Moss / Bird, Matthew

Juliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the crea

Collection: HBSP (USA)

Ref: HBS-308081-E

Format: PDF

Number of pages: 24

Publication Date: Jan 17, 2008

Language: English, Spanish

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Description

Year: Event Year Start:2005

Geographic Setting: Geographic Setting:Brazil

Procter & Gamble Brazil (A): 2 1/2 Turnarounds

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Procter & Gamble Brazil (A): 2 1/2 Turnarounds

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