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Case

Proteus Biomedical: Making Pigs Fly

By Hamermesh, Richard G. / Barley, Lauren / Graham, Ginger L.

Entrepreneurship

To maximize their effectiveness, color cases should be printed in color. Proteus is a healthcare start-up that has developed technology to embed electronics for computing and sensing in existing medical devices and drugs. The technology could potentially change the basis of competition in the pharmaceutical industry. The company is currently considering a number of licensing and business development deals and must choose which one(s) to pursue.

Collection: HBSP (USA)

Ref: HBS-809051-E

Format: PDF

Number of pages: 22

Publication Date: Dec 9, 2008

Language: English

Review date: Apr 2, 2010

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Description

Year: 2008

Geographic Setting: California

Industry Setting: Health care services; Medical equipment & devices; Pharmaceuticals

Proteus Biomedical: Making Pigs Fly

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Proteus Biomedical: Making Pigs Fly

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