Pulma, S.A.

By Nueno, Pedro / Sagarra R.

Entrepreneurship

Pulma se encontró con la generación de un nuevo negocio dentro de su organización. Este requería estructurarlo como una empresa autónoma para aprovechar realmente el potencial del nuevo mercado. Fue patética la confrontación con la sólida organización centralizada.

Collection: IESE (España)

Ref: E-11

Format: PDF

Number of pages: 13

Publication Date: Nov 1, 1994

Language: Spanish, English

Description

Year: 1989-1990

Geographic Setting: España

Pulma, S.A.

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Pulma, S.A.

Description

Pulma, S.A.

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