Purpose drives performance

A corporate purpose beyond profit maximization is associated with better firm performance – if that purpose is strongly held by mid-level managers and accompanied with clear direction and resources from management.
Collection: IESE (España)
Ref: 75116
Format: PDF
Number of pages: 5
Publication Date: Dec 1, 2020
Language: English, Spanish

Description

A corporate purpose beyond profit maximization is associated with better firm performance – if that purpose is strongly held by mid-level managers and accompanied with clear direction and resources from management.
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Purpose drives performance

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"Purpose drives performance"