Purpose drives performance
By
IESE Insight
A corporate purpose beyond profit maximization is associated with better firm performance – if that purpose is strongly held by mid-level managers and accompanied with clear direction and resources from management.
Collection: IESE (España)
Ref: 75116
Format: PDF
Number of pages: 5
Publication Date: Dec 1, 2020
Language: English, Spanish
Description
A corporate purpose beyond profit maximization is associated with better firm performance – if that purpose is strongly held by mid-level managers and accompanied with clear direction and resources from management.
Read more
Leave your rating
"Purpose drives performance"
Register for free with IESE Publishing and enjoy all the advantages
What type of account do you want to create?
Choose account type

