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Raymond Mushroom Corporation (Spanish Version)

Reference: HBS-502S08
Year: 1984
Number of pages: 16
Geographic Setting: United States
Publication Date: Aug 8, 2002
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Food;Canned foods

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Description

En abril de 1984 Deborah Raymond, presidente de setas Raymond era decidir si o no para elevar los precios de Raymond lata setas en conjunción con un programa de promoción publicitaria a la preferencia de los consumidores de construcción.

Keywords

comercialización de los consumidores Marketing mix precios Publicidad Marketing gestión