Reinventing Retail: ShopRunner's Network Bet

ShopRunner considers adjustments to improve its online shopping service which offers no-charge two-day shipping as well as easy returns and other conveniences. Competitors' diverse pricing models and ancillary benefits raise questions about how to structure and price ShopRunner's offering. Meanwhile, an investment from Alibaba presents new opportunities in China but risks distraction from the core business.
Collection: HBSP (USA)
Ref: HBS-915002-E
Format: PDF
Number of pages: 8
Publication Date: Aug 13, 2014
Language: English, Spanish
Review date: Mar 10, 2015

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Description

ShopRunner considers adjustments to improve its online shopping service which offers no-charge two-day shipping as well as easy returns and other conveniences. Competitors' diverse pricing models and ancillary benefits raise questions about how to structure and price ShopRunner's offering. Meanwhile, an investment from Alibaba presents new opportunities in China but risks distraction from the core business.
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Year: 2014
Geographic Setting: United States;China
Industry Setting: Retail trade

Reinventing Retail: ShopRunner's Network Bet

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"Reinventing Retail: ShopRunner's Network Bet"