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Case

Relating to Peapod

By Fournier, Susan / Avery, Jill

Explores the relationships formed between consumers and the Peapod consumer-direct grocery delivery service, as revealed through an ethnographic study of Boston-area Peapod shoppers conducted between the Summer of 1997 and the Fall of 1999. Three represen

Collection: HBSP (USA)

Ref: HBS-314142-E

Format: PDF

Number of pages: 22

Publication Date: Jun 19, 2014

Language: English

Review date: Mar 25, 2016

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Description

Geographic Setting: Geographic Setting:Massachusetts

Relating to Peapod

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Relating to Peapod

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Relating to Peapod

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