Toggle Nav
My Cart
English
Español
Menu
Account
  • Log in / Register
    • Language
    English
    Español

    Remicade/Simponi: Confidential Instructions for Johnson & Johnson

    Subramanian, Guhan ; Ghosh, Rhea

    • Reference: HBS-911045-E

    • Year: 2009

    • Number of pages: 20

    • Geographic Setting: Europe

    • Publication Date: May 4, 2011

    • Fecha de edición: Jul 13, 2012

    • Source: HBSP (USA)

    • Type of Document: Case

    Grouped product items
    Format Language Reference Use Qty Price
    pdf English HBS-911045-E
    As low as €8.20

    You already have a subscription
    To order please contact the person in charge of academic purchases in your university.
    You'll be able to order once your profile has been validated.

    Description

    This two-party negotiation exercise features a real-life dispute between Merck and Johnson & Johnson regarding European distribution rights to two highly lucrative drugs.

    Keywords

    Affirmative action Agreements Alternative work arrangements Arbitration BATNA Contracts Negotiation Nondisclosure agreements Prices Problem solving Risk Uncertainty Value creation Zero-sum negotiations