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Resolving Trade-Offs: From Simple Heuristics to Multicriteria Analysis
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Reference: DARDEN-QA-0914-E
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Number of pages: 10
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Publication Date: Dec 18, 2020
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Fecha de edición: May 1, 2023
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Source: Darden University of Virginia (USA)
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Type of Document: Technical Note
Description
This note discusses a variety of methods to assist intuition in complex situations with multiple objectives and a potentially large set of alternatives. It begins with heuristic rules, which are relatively simple ways to sort out alternatives without thinking too much about trade-offs. After discussing the reliability of such rules, it moves to multicriteria analysis, which is a more rational method of balancing conflicting objectives.