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Case

Revolución digital: Redefinición de la E de GE

By Bartlett, Christopher A. / Glinska, Meg

Este caso detalla la aplicación de la iniciativa de negocio electrónico - el último de los cuatro ejes estratégicos de toda la compañía de Jack Welch. En primer lugar, se resume el proceso de cambio de 20 años que llevó Welch, que detalla las iniciativas que puso en su lugar. Después, averigua cómo Gerry Podesta, jefe de comercio electrónico en GE Plastics, implementó la nueva iniciativa. De este modo, pone de relieve cómo la "arquitectura social" (cultura y valores) y los "sistemas operativos" (sistemas y procesos) ayudan a la unidad de empresa a través de cambios que lo han nombrado superior de comercio electrónico de Internet Semana de 2000. Termina por preguntas sobre el efectividad de los empujes sucesivos en "e-venta", "e-compra," y "e-make" y si los equipos de comercio electrónico deben romperse y deshacen en la empresa.

Collection: HBSP (USA)

Ref: HBS-304S18

Format: PDF

Number of pages: 27

Publication Date: Apr 10, 2002

Language: Spanish

Review date: May 28, 2004

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Description

Year: 1999

Industry Setting: E-commerce; Manufacturing

Revolución digital: Redefinición de la E de GE

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Revolución digital: Redefinición de la E de GE

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Revolución digital: Redefinición de la E de GE

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