Royal Philips Electronics 2001

By Herlicq, Bruno / Nueno, Pedro

Entrepreneurship

Este caso analiza la situación del Grupo Philips en diciembre de 2000, al final del proceso de reestructuración dirigido por Cor Boonstra desde que fue nombrado presidente ejecutivo en 1996, y la estrategia que desarrolló durante estos cuatro años.

Collection: IESE (España)

Ref: E-33

Format: PDF

Publication Date: Jun 14, 2001

Language: Spanish, English

Description

Year: 1996-2000

Geographic Setting: Mundial (*)

Royal Philips Electronics 2001

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Royal Philips Electronics 2001

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Royal Philips Electronics 2001

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