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ScriptBook

Reference: AD-373-E
Year: 2020
Number of pages: 8
Publication Date: Mar 18, 2020
Source: IESE (España)
Type of Document: Case

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Description

The case study illustrates a situation where in which a company must decide whether or not to produce a new movie. The case study deals with the uncertainty surrounding this decision and some of the AIartificial intelligence techniques used to predict a movie's movie's success.

Keywords

Artificial intelligence decision tree Netflix prediction Uncertainty