Seguros Convencionales, S.A.
This case is based on a possible change of strategy for a conventional insurance company in the face of the new commercial channels which now exist in the insurance market. Insurance is not only sold or distributed through agents, but through bank networks and even through remote sales.
Insurance is analyzed not just from the viewpoint of its sector but as a financial institution, as it generates big funds which have to be placed in the medium or long-term. Hence its nature as a financial institution.
Collection: IESE (España)
Ref: F-822-E
Format: PDF
Number of pages: 5
Publication Date: Apr 10, 2008
Language: English, Spanish
Description
This case is based on a possible change of strategy for a conventional insurance company in the face of the new commercial channels which now exist in the insurance market. Insurance is not only sold or distributed through agents, but through bank networks and even through remote sales.
Insurance is analyzed not just from the viewpoint of its sector but as a financial institution, as it generates big funds which have to be placed in the medium or long-term. Hence its nature as a financial institution.
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Geographic Setting: España
Learning Objective
Evaluating the impact of theEvaluating the impact of the different ways of commercializing insurance in the strategy of insurance bodies and in the results of insurance companies.
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