Set in Stone
In 2013, the new general manager at Dominion Granite and Marble (DGM), a successful Virginia granite-fabrication company, was convinced DGM would benefit from substantially speeding up its sales process. Getting quotes in the hands of potential customers quickly was the first step. In particular, a new website with online quotation capabilities would go a long way toward capitalizing on the traffic DGM’s website already experienced and give the company a competitive edge. The only question was how quickly the website could be developed and at what price.
Collection: Darden University of Virginia (USA)
Ref: DARDEN-QA-0814-E
Format: PDF
Number of pages: 8
Publication Date: Nov 2, 2014
Language: English
Description
In 2013, the new general manager at Dominion Granite and Marble (DGM), a successful Virginia granite-fabrication company, was convinced DGM would benefit from substantially speeding up its sales process. Getting quotes in the hands of potential customers quickly was the first step. In particular, a new website with online quotation capabilities would go a long way toward capitalizing on the traffic DGM’s website already experienced and give the company a competitive edge. The only question was how quickly the website could be developed and at what price.
Read more
Industry Setting: Construction/Materials
Leave your rating
"Set in Stone"
Register for free with IESE Publishing and enjoy all the advantages
What type of account do you want to create?
Choose account type
Professors
Academic Institutions
Companies
Individuals