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Case

Shonda Rhimes' ShondaLand

By Elberse, Anita / McGee, Henry W.

Marketing

In January 2015, superstar television creator Shonda Rhimes, whose production company ShondaLand dominates American television's most competitive and lucrative night with three shows in primetime on network ABC's Thursday night, is plotting the future. One challenge she faces is to, as she put it, "solve the problem of writing and producing serialized dramas for broadcast network television." What changes could she propose to ABC to make the creative process more manageable? A second challenge is to figure out how to further expand ShondaLand. How could Rhimes best build her portfolio and further cement ShondaLand's place in television history?

Collection: HBSP (USA)

Ref: HBS-516026-E

Format: PDF

Number of pages: 28

Publication Date: Aug 25, 2015

Language: English

Review date: Jun 6, 2019

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Description

Year: 2015

Geographic Setting: United States

Industry Setting: Television broadcasting; Broadcasting; Media & telecommunications; Arts, entertainment & sports

Shonda Rhimes' ShondaLand

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Shonda Rhimes' ShondaLand

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