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Siam Canadian Foods Co. Ltd. (Spanish version)
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Reference: IVEY-9A97GS03
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Year: 1996
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Number of pages: 13
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Geographic Setting: Thailand
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Publication Date: Nov 19, 2008
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Source: Ivey Business School (Canada)
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Type of Document: Case
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Industry Setting: Manufacturing;
Description
El director de gerente y fundador de la compania Siam Canadian Foods Co. Ltd., basados en Bangkok consideraba las oportunidades de negocio emergentes en el pais vecino Birmania (tambien conocida como Myanmar). Aunque relativamente sea subdesarrollado comparado al resto de Asia Sur-Oriental, Birmania estuvo experimentando niveles aumentados de actividad de la inversion extranjera estos ultimos anos. Tailandia, que habia considerado entrar en Birmania en el pasado pero habia disminuido, necesito determinar si el tiempo era apropiado ahora para que la compania incorpore el mercado.
Learning Objective
This case can be taught in a course that discusses the global environment of business in a section that deals primarily with emerging markets and how to assess the attractiveness of a particular country-industry from the perspective of a foreign (direct) investor. The case also has an obvious fit in an International Strategy / Management class as well as courses dealing with managing in emerging markets.