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Case

Sofame Technologies Inc.: Sparking Growth in a Mature Manufacturing Company

By Simon Parker / Ken Mark

Entrepreneurship

The president, chief executive officer (CEO) and director of Sofame Technologies Inc. (Sofame) is trying to boost sales at his firm. Sofame is trying to figure out why, with proven environmentally friendly technology, it is unable to achieve rapid rates of growth. The purpose of the case is to exhibit the issues and challenges in selling new technology and to highlight key elements of entrepreneurship, such as sales strategy and managing the sales cycle.

Collection: Ivey Business School (Canada)

Ref: IVEY-9B09M070-E

Format: PDF

Number of pages: 17

Publication Date: Oct 21, 2009

Language: English

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Description

Year: 2008

Geographic Setting: Canada

Industry Setting: Manufacturing;

Sofame Technologies Inc.: Sparking Growth in a Mature Manufacturing Company

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Sofame Technologies Inc.: Sparking Growth in a Mature Manufacturing Company

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Sofame Technologies Inc.: Sparking Growth in a Mature Manufacturing Company

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