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    Squirrel AI: Learning by Scaling

    Ciesinski, Stephen ; Conn, Jeffrey

    • Reference: SGSB-E-666-E

    • Year: 2019

    • Number of pages: 20

    • Geographic Setting: Shanghai, China

    • Publication Date: Jul 21, 2019

    • Source: Stanford Graduate School of Business (USA)

    • Type of Document: Case

    • Industry Setting: education, franchise, technology

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    Description

    This case provides an overview of the founding and scaling of Chinese artificial intelligence-enabled adaptive learning company Squirrel AI. The case details founder Derek Haoyang Li’s struggles to build and scale a comprehensive cutting-edge product and accompanying business model for China’s large and growing after-school education industry.

    Learning Objective

    Objectives include understanding the potential of artificial intelligence technology to disrupt large markets, the organizational pains of developing multifaceted software architecture, navigating the business complexity of scaling multiple simultaneous go-to-market models (franchise and direct-to-consumer), and hiring a skilled workforce.

    Keywords

    adaptive learning Artificial intelligence children education technology franchise machine learning software