Squirrel AI: Learning by Scaling

This case provides an overview of the founding and scaling of Chinese artificial intelligence-enabled adaptive learning company Squirrel AI. The case details founder Derek Haoyang Li’s struggles to build and scale a comprehensive cutting-edge product and accompanying business model for China’s large and growing after-school education industry.
Collection: Stanford Graduate School of Business (USA)
Ref: SGSB-E-666-E
Format: PDF
Number of pages: 20
Publication Date: Jul 21, 2019
Language: English

Description

This case provides an overview of the founding and scaling of Chinese artificial intelligence-enabled adaptive learning company Squirrel AI. The case details founder Derek Haoyang Li’s struggles to build and scale a comprehensive cutting-edge product and accompanying business model for China’s large and growing after-school education industry.
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Year: 2019
Geographic Setting: Shanghai, China
Industry Setting: education, franchise, technology

Learning Objective

Objectives include understanding the potential of artificial intelligence technology to disrupt large markets, the organizational pains of developing multifaceted software architecture, navigating the business complexity of scaling multiple simultaneous go-to-market models (franchise and direct-to-consumer), and hiring a skilled workforce.

Squirrel AI: Learning by Scaling

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"Squirrel AI: Learning by Scaling"