Starship SpaceX: The Disruption in the Space Value Chain
SpaceX was established in 2002 to fulfill founder, CEO and chief engineer Ellon Musk's heady plan to colonize Mars. Starship aimed to be a "Mars colonial transporter" or, more formally, an "interplanetary transport system" both in ease of access and affordability, and designed to be "aircraft-like" from the specification and operational standpoints to maximize the vehicle's utilization rate of launching kilotons of payloads into orbit per year.
SpaceX pioneered the construction of reusable hardware at scale in the space industry with the Falcon generation rockets fully disrupting the space value chain in terms of costs and throughput.
SpaceX pioneered the construction of reusable hardware at scale in the space industry with the Falcon generation rockets fully disrupting the space value chain in terms of costs and throughput.
Collection: IESE (España)
Ref: OIT-11-E
Format: PDF
Number of pages: 22
Publication Date: Feb 27, 2023
Language: English, Spanish
Description
SpaceX was established in 2002 to fulfill founder, CEO and chief engineer Ellon Musk's heady plan to colonize Mars. Starship aimed to be a "Mars colonial transporter" or, more formally, an "interplanetary transport system" both in ease of access and affordability, and designed to be "aircraft-like" from the specification and operational standpoints to maximize the vehicle's utilization rate of launching kilotons of payloads into orbit per year.
SpaceX pioneered the construction of reusable hardware at scale in the space industry with the Falcon generation rockets fully disrupting the space value chain in terms of costs and throughput.
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SpaceX pioneered the construction of reusable hardware at scale in the space industry with the Falcon generation rockets fully disrupting the space value chain in terms of costs and throughput.
Geographic Setting: United States
Industry Setting: Transports and Postal services
Learning Objective
The pedagogical objective of this case is to assess deeply how SpaceX disrupted the space value chain and identify its competitive advantages from radical innovation, learning curves, design principles, manufacturing reusability, mass-manufacturing, cost management and business model growth.
Following are some elements that will be addressed during the class discussion:
- Understand and identify the value chain disruption levers of SpaceX within the space industry.
- Drivers and benefits of the operational reusability approach in the space launch industry
- Design for iterative mass-manufacturing in the space industry versus other sectors
- Management models for innovation: radical innovation and continuous improvement
- Economies of Scale, Learning Curves and Vertical Integration
- Strategic capacity management
- The role of digital technologies to compete in the space value chain.
- Business space ecosystem: synergies with other ventures
Having analysed the above elements of SpaceX and its value chain, then it is worth to discuss the Starship open challenge on how to achieve the scale production of vehicles to meet Musk?s Mars mission.
The SpaceX Starship case is suitable for MBA, EMBA, GEMBA or Executive Programs within courses of Operations Strategy, Supply Chain Management or Value Chain Disruption.
Following are some elements that will be addressed during the class discussion:
- Understand and identify the value chain disruption levers of SpaceX within the space industry.
- Drivers and benefits of the operational reusability approach in the space launch industry
- Design for iterative mass-manufacturing in the space industry versus other sectors
- Management models for innovation: radical innovation and continuous improvement
- Economies of Scale, Learning Curves and Vertical Integration
- Strategic capacity management
- The role of digital technologies to compete in the space value chain.
- Business space ecosystem: synergies with other ventures
Having analysed the above elements of SpaceX and its value chain, then it is worth to discuss the Starship open challenge on how to achieve the scale production of vehicles to meet Musk?s Mars mission.
The SpaceX Starship case is suitable for MBA, EMBA, GEMBA or Executive Programs within courses of Operations Strategy, Supply Chain Management or Value Chain Disruption.
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