Stella and Dot
This vignette tells the store of Jessica Herrin, founder of Stella & Dot, a direct sales jewelry company. It details Herrin's desire to start and grow a company that would offer an employment solution for women (typically with children) without meaning a full-time office job. The case covers the idea inspiration and start-up stage, as well as a business update (as of March 2009).
Collection: Stanford Graduate School of Business (USA)
Ref: SGSB-E345-E
Format: PDF
Number of pages: 4
Publication Date: Apr 28, 2009
Language: English
Description
This vignette tells the store of Jessica Herrin, founder of Stella & Dot, a direct sales jewelry company. It details Herrin's desire to start and grow a company that would offer an employment solution for women (typically with children) without meaning a full-time office job. The case covers the idea inspiration and start-up stage, as well as a business update (as of March 2009).
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Year: 2009
Geographic Setting: United States;
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