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Case

Steven Carpenter at Cake Financial

By Eisenmann, Thomas R. / Wagonfeld, Alison Berkley

Entrepreneurship

After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments and communicate with each other about their portfolio strategies. The case recounts key decisions made by founder and CEO Steve Carpenter, including several "pivots" -- shifts in business model, position, and strategy -- made by Cake's team in response to market feedback.

Collection: HBSP (USA)

Ref: HBS-811041-E

Format: PDF

Number of pages: 29

Publication Date: Dec 13, 2010

Language: English

Review date: Nov 10, 2014

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Description

Year: 2006

Geographic Setting: California;United States

Industry Setting: Finance & insurance

Steven Carpenter at Cake Financial

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Steven Carpenter at Cake Financial

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