Stock pricing: Coca-Cola
The case is a rather non-technical introduction to stock pricing. It portrays the situation of an analyst who, at the beginning of 1997, has to report whether Coca-Cola stock is undervalued or overvalued, and make a buy (or do-not-buy) recommendation. The tools of analysis introduced and briefly discussed in the case are the dividend-discount model and the CAPM, as well as some important magnitudes related to stock pricing. (The motivation for writing the case is that of introducing prospective IESE students to the case method through an entertaining topic such as stock pricing.)
Collection: IESE (España)
Ref: F-678-E
Format: PDF
Publication Date: Mar 1, 1998
Language: English, Spanish
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Description
The case is a rather non-technical introduction to stock pricing. It portrays the situation of an analyst who, at the beginning of 1997, has to report whether Coca-Cola stock is undervalued or overvalued, and make a buy (or do-not-buy) recommendation. The tools of analysis introduced and briefly discussed in the case are the dividend-discount model and the CAPM, as well as some important magnitudes related to stock pricing. (The motivation for writing the case is that of introducing prospective IESE students to the case method through an entertaining topic such as stock pricing.)
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Year: 1997
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