Stonemaier Games
The case analyzes the production decision of a small board game publisher. Stonemaier must decide on the optimal number of games for its first edition of the Wingspan game.
Collection: IESE (España)
Ref: AD-392-E
Format: PDF
Number of pages: 5
Publication Date: Jan 19, 2024
Language: English
Description
The case analyzes the production decision of a small board game publisher. Stonemaier must decide on the optimal number of games for its first edition of the Wingspan game.
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Year: 2019
Geographic Setting: Estados Unidos
Learning Objective
The high uncertainty about the potential demand and the long manufacturing and shipping lead times make this an extremely complicated decision in this sector. Analytical tools are proposed to make this decision, including decision trees and the critical fraction. The case also allows a rigorous and practical study on the creation of synergies in the value chain. Finally, the case can be used in class to explain the economic benefits of cooperation between manufacturers, game designers and distributors.
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