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    Tecnologías interactivas y estrategias de marketing relacional

    Moon, Youngme

    • Reference: HBS-507S14

    • Number of pages: 15

    • Publication Date: Mar 27, 1999

    • Fecha de edición: Jan 19, 2000

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: E-commerce

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    Description

    Describe el papel de las tecnologías interactivas en el desarrollo de estrategias de marketing relacional.

    Keywords

    Estrategia de marketing gestión de relaciones con los clientes Internet Marketing directo