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Case

Terra Lycos

By Perry, Gaynor / Oliver C. / Valor Sabatier, Josep / Sieber, Sandra

Knowledge and Communication Information Technologies

En mayo de 2000, el portal y proveedor de acceso a Internet (IAP) líder en lengua castellana, Terra, anunció que iba a comprar el portal situado en cuarta posición en Estados Unidos, Lycos, por una cifra de 125 millardos de dólares abonada mediante intercambio de acciones. Esta fusión permitió a Terra expandirse más allá de sus mercados de habla española y portuguesa, convirtiéndose así en un actor global. No obstante, el éxito continuado de los tres grandes portales, AOL, MSN y Yahoo!, ha relegado a Terra Lycos al grupo secundario de portales. Ante un trasfondo de caída de ingresos y de creciente competencia en la industria de los portales, Terra Lycos necesita considerar cómo utilizar de la mejor manera posible sus puntos fuertes como compañía y las relaciones con su empresa matriz, Telefónica, si desea alcanzar su objetivo de "ser el portal más visitado del mundo".

Collection: IESE (España)

Ref: SI-130

Format: PDF

Number of pages: 33

Publication Date: Sep 12, 2001

Language: Spanish, English, Portuguese Portugal

Description

Year: 1999-2001

Geographic Setting: España

Learning Objective

Demostración de la cadena de valor on-line.

Terra Lycos

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Terra Lycos

Description

Learning Objective

Terra Lycos

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