The Academy: Evaluating Growth Alternatives
The Academy, a local CrossFit gym in Kitchener, Ontario, was determining how best to expand its business in order to continue its growth trajectory in a highly competitive industry. The gym’s co-owner and head coach needed to decide whether to invest in u
Collection: Ivey Business School (Canada)
Ref: IVEY-9B19B016-E
Format: PDF
Number of pages: 11
Publication Date: Dec 20, 2019
Language: English
Review date: Dec 20, 2019
What material is included in this case:
Description
The Academy, a local CrossFit gym in Kitchener, Ontario, was determining how best to expand its business in order to continue its growth trajectory in a highly competitive industry. The gym’s co-owner and head coach needed to decide whether to invest in u
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Year: 2017
Geographic Setting: Canada
Industry Setting: Arts, Entertainment, Sports and Recreation;
Learning Objective
This case is best suited for a managerial accounting or strategy course at the undergraduate level. Students should have a good understanding of and ability to use fundamental business analysis tools before working on this case. The case could also be use
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