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    The Art of Commerce

    Harvard Business Review

    • Reference: HBS-F1403Z-E

    • Number of pages: 3

    • Geographic Setting: Spain

    • Publication Date: Mar 1, 2014

    • Source: HBSP (USA)

    • Type of Document: Article

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    pdf English HBS-F1403Z-E
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    Description

    An elaborately engraved Spanish stock certificate issued in 1758 could almost be a template for modern stock certificates. Here's the story that its iconography reveals about the royal trading company it came from. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.

    Keywords

    Business history Stock trading