The Heart of Conflict

When the scope of your operations spans the globe, how do you guarantee on-time delivery to those who need it most, when the manmade roadblocks you need to negotiate aren’t simply red tape, but are, quite literally, roadblocks, not to mention landmines, battlefields and disaster zones? How do you maintain proximity to your “clients” when you’re sometimes based 10,000 miles away from the action? For the ICRC, as for many international organizations, staying true to its historical mission requires greater discipline and commitment – “because if we really want to reach out to those who need our help and services, we may have to expose ourselves a lot more than before.”