The Home Depot Builds in the Pandemic

Description

Through most of 2020, the United States was battling the same demon as the rest of the world: the COVID-19 pandemic. During the pandemic, a large number of people worldwide spent more time at home, so they noticed repairs that needed to be made and used the increased time spent in their living quarters to paint rooms, garden, build, and complete projects. Many people turned to The Home Depot for the materials and tools to achieve these goals. To address the needs of its workforce, The Home Depot invested in its employees by offering additional compensation, changing employee benefits, and creating a safe environment. As the pandemic continued, the executive team knew that safety measures would be essential to the organization’s ongoing success. The Home Depot needed to protect its associates and the public. But the company’s biggest selling season loomed. Spring was the kickoff for the many home-improvement projects and jobs across the United States. Leadership had to consider the need to manage increased customer traffic and sales without aiding in the spread of the coronavirus.

Keywords

Communication coronavirus COVID-19 crisis response Diversity employee communication female protagonist Home Depot Retail