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Towards the Sustainable Business

Rodríguez Badal, Miguel Ángel ; Ricart, Joan Enric

Reference: DGN-628-E
Number of pages: 9
Publication Date: Oct 16, 2002
Source: IESE (España)
Type of Document: Technical Note

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Description

Acknowledging the fact that companies have a vital role to play in achieving sustainability, this technical note, which follows on from the article "Towards Sustainable Development", explores some of the characteristic features of what we might consider the paradigm of sustainable business, contrasting it with various models of unsustainable business.

Keywords

General management Strategy Sustainable Development