Transforming for a Sustainable Future

In 2025, Mostafa Terrab, Chairman of Morocco mining and fertilizer giant OCP, is assessing his senior leadership team's progress on collaboration and synergies across his recently decentralized organization and his ambitious decarbonization goals. Terrab committed OCP to 100% carbon neutrality across scopes 1 and 2 by 2030, and scope 3 by 2040. One piece of this puzzle is cracking the code for producing green ammonia, a key input in OCP's phosphate-based fertilizers. Terrab felt that synergies across OCP were at risk as was his green ammonia efforts. Terrab is concerned the managing directors continue to focus on their own SBU's goals rather than working together across their units to unleash their (and OCP's) full potential. Further, Terrab's aspiration for decarbonization across OCP is expensive. His green ammonia effort, a way to potentially revolutionize agriculture, is being resisted because of cost issues and technology questions.