TROPS Cooperativa y sus retos de futuro

By García del Pueyo, J. L.

Trops es una S.A.T de Málaga con 4.000 agricultores, especializada en la producción de aguacates y mangos, líder en España y tercero de Europa, con una facturación de 124 millones de euros en 2024 que quiere elevar a 500 en 2030. Durante los últimos años llevó a cabo una profunda transformación digital tendente a aumentar su productividad y posicionarse en el mercado, situación que necesita reforzar en 2025 para alcanzar los objetivos de facturación. Su dirección general tiene que tomar decisiones en orden a incorporar productos de cuarta y quinta gama, seguir aumentando en superficie cultivada de aguacates, mejorar su competitividad y aumentar la notoriedad de la marca frente a las importadas.

Collection: San Telmo (España)

Ref: IIST-MI-249

Format: PDF

Number of pages: 29

Publication Date: Nov 13, 2025

Language: Spanish

Description

Learning Objective

- Servir de inspiración para las cooperativas que necesiten orientarse hacia el mercado. - Cambio de paradigma del campo-producto hacia el mercado-cliente y el rol que la tecnología puede desempeñar en ese proceso llevado a cabo por una cooperativa, con sus singularidades. - Que se considere como una marca puede tener un alto valor sin necesidad que lo tenga de igual manera ante el consumidor: B2B vs B2C. - Las diferencias y complejidades de crecer con extensión de gama vs crecimiento vertical sobre las fortalezas actuales de la empresa.

TROPS Cooperativa y sus retos de futuro

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TROPS Cooperativa y sus retos de futuro

Description

Learning Objective

TROPS Cooperativa y sus retos de futuro

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