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United rompe guitarras

By Vaccaro, Antonino / Ramus, Tommaso

Knowledge and Communication Business Ethics and Corporate Social Responsibility Service and Operations Management

United Continental Holdings, llamada generalmente por la forma abreviada United, es una de las mayores aerolíneas del mundo. A pesar de tener la sede central en Chicago (Illinois, Estados Unidos), opera en ocho aeropuertos más: Denver, Guam, Houston, Los Ángeles, Newark (Nueva Jersey), San Francisco, Tokio (Japón) y Washington, D.C., lo que supone un total de nueve aeropuertos diferentes. Como muchas compañías del sector del transporte, United afirma: «Nuestro objetivo es hacer de cada vuelo una experiencia positiva para nuestros clientes». Sin embargo, como siempre, hay una gran distancia entre la declaración de intenciones y la complejidad de las operaciones diarias en la práctica.

Collection: IESE (España)

Ref: BE-202

Format: PDF

Number of pages: 10

Publication Date: Jan 20, 2017

Language: Spanish, English

What material is included in this case:

Teaching Note Exclusive professors

Other supplements

Description

Year: 2007

Geographic Setting: Estados Unidos

United rompe guitarras

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United rompe guitarras

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United rompe guitarras

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