Skip to the beginning of the images gallery

Using Gifts and Trees to Make Recyclers of Indian Consumers

Reference: HBS-R0909G-E
Number of pages: 5
Geographic Setting: India
Publication Date: Sep 1, 2009
Source: HBSP (USA)
Type of Document: Article
Industry Setting: Computers & electronics

Grouped product items
Format	Language	Reference	Use	Qty	Price
pdf	English	HBS-R0909G-E			As low as €8.20

You already have a subscription

To order please contact the person in charge of academic purchases in your university.

You'll be able to order once your profile has been validated.

Description

Rapid advances in technology and enormously increased numbers of cell phones in use in emerging markets give urgency to Nokia's newly launched effort to expand its worldwide phone-recycling initiatives. Ambrish Bakaya explains, in this interview with HBR associate editor Andrew O'Connell. This HBR Spotlight article offers a framework for determining your company's green opportunities and an overview of what other organizations are doing with clean energy technologies and recycling programs.

Keywords

Recycling Sustainability