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    V-Cola: Confidential Instructions for C.F. Oh Chief Financial Officer, Trek Beverages

    Larkin, Ian I. ; Movius, Hallam

    English , Spanish

    • Reference: HBS-912048-E

    • Year: Event Year Start:2003

    • Number of pages: 5

    • Geographic Setting: United States

    • Publication Date: Mar 27, 2012

    • Fecha de edición: Jul 18, 2018

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Advertising & public relations

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    Description

    This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.

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    Keywords

    Advertising Compensation Contracts Decision making Employee benefits Employee compensation Information sharing Knowledge management Multiparty negotiations Negotiation Risk Risk management Value of information