Virtual Casa de América: "Enjoy, Discover, Think, Visit"

Imma Turbau, general manager of Casa de América, was sitting in her office on the first floor of Madrid's Linares Palace on Cibeles Square going over the latest follow-up data on visits to Virtual Casa de América. The VivAmérica Festival had just ended successfully; it was the third festival since Turbau had taken on the role of GM and launched the Virtual Casa de América project. The project's second phase was about to begin and it was a good time for presenting results to the Casa de América Consortium's board of directors. Virtual Casa de América's first phase had focused on increasing Casa de América's audience through a change in content programming and dissemination via social networks. The second phase involved implementing an intranet with a new content manager. It would imply a substantial change in the way Casa de América's professional team worked.