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Vitaliy’s Purchase Decision

Reference: DARDEN-QA-0861-E
Number of pages: 1
Publication Date: Mar 15, 2017
Source: Darden University of Virginia (USA)
Type of Document: Exercise

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Description

This short case presents the trade-offs that Vitaliy faces before purchasing a car. The case contains a consequence table showing five different cars and how they fare on six attributes, including price, user ratings, torque, fuel consumption, and engine power. The case is ideal to introduce the multiattribute methodology.

Keywords

car buying multiattribute method trade-off resolution